It seems as though the Barbie brand and Hello Kitty brand will be competing next year as they are set to enter similar markets.
What do you think of these brands once soley associated with the childrens market, diversifying into the adult market?
Rumors have been circulating the blogs about the MAC Cosmetics and Hello Kitty collaboration for a min already, finally the news was confirmed. The limited edition collection will be available at MAC’s website on February 10, 2009 and in MAC US stores on February 12, 2009 (just in time for Valentine’s Day too!) and overseas stores in March 2009- mark your calendars ladies this collection is going to fly off the counters! Not only did they create a range of cosmetics, there’s also a line of accessories: a Petite Makeup Bag ($22), a medium Makeup Bag ($35), a plush doll ($42), purse mirror ($22), three-brush collection ($49.50), a mirrored key clip ($16), beaded bracelet ($34), a tote ($45) and soft vanity kit ($55).
The Hello Kitty collection consists of two collections: the Hello Kitty Colour Collection and the more high-end Hello Kitty Kouture. The Hello Kitty Colour Collection includes “six shades of lipstick with names like Fashion Mews and Strayin’, each $14; six Lipglass shades, each $14; and two tinted lip conditioners, $14.50 each; two eye shadow palettes, which each contain four shades and retail for $38; two shades of pigment are $19.50 each, and two Reflects Glitter stockkeeping units — one blue, one pink — are $17.50 each. Four Glitter Eye Liners, each $16.50, two shades of Beauty Powder, each $22; three shades of nail polish, each $11; a black mascara, $12, and false lashes, $12, round out the color offerings. Shades range from pinks and turquoises to lavenders and greens.”
The Hello Kitty Kouture collection is more of a high-end line and great for collectors as well. The range consists of “two shades of Dazzleglass, each $28, each feature a reusable silver chain pendant with Hello Kitty outlined in white Swarovski crystals on black with a pink crystal bow. Sheer Mystery Powder, $90 and available in three shades, is packaged in a silver powder compact with Hello Kitty outlined in white Swarovski crystals with a pink crystal bow on a black background.”
While the 34-year-old Hello Kitty character is usually assumed to be a cat, she is actually a girl, according to Sanrio. And a girl without a mouth, so she “speaks from the heart,” the company said. “She may not have a mouth, but she’s going to sell a lot of lipstick,” cracked Demsey, noting that a waiting list for the items will go live on Jan. 7 at maccosmetics.com.
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